Many aviation professionals would rather scrub oil off the hangar floor than sell.
Which I totally understand – it certainly wasn’t MY favorite thing to do when I started my own company.
And I almost killed my new venture several times just out of my own avoidance of making sales calls!
I’ve learned to make my peace with it, and like many things that are challenging, I’ve learned to enjoy it. And I VERY MUCH like teaching aviation professionals to succeed where they thought they could not.
Here’s why aviation industry professionals should learn sales skills, in three short stories: